About Us
The Heart Behind Every
Halo-Halo
The Maghinay siblings love desserts and they have formulated their sweet story to lucrative business success. Now, The E & Y Dessert Shop, a family owned business located in Taytay, Rizal with your flagship brand “HALOWOW”. The brand gained its popularity with its delightful Halo Halo with a modern twist that consumer craves. Committed to use fresh ingredients, HaloWow offers a classic Filipino layering dessert in a made to order approach.
Vision
Our goal is to spread happiness by offering the best tasting Filipino dessert, Halo Halo to every nation. Where there are Filipinos, there is HaloWow.
Mission
HaloWow is dedicated to preserving Filipino dessert heritage by crafting authentic, high quality halo halo using fresh, locally sourced ingreidents.
Cheesy Ube Macapuno
A rich fusion of creamy ube, chewy macapuno strips, and velvety cheese cubes layered to perfection. Sweet, salty, and oh-so-Wow.
Super Maisarap
Sweet corn meets our special cream blend in this refreshing twist. A golden, creamy delight that’s as comforting as it is irresistible.
Premium Overload
Layer after layer of tropical indulgence. Packed with our most-loved ingredients, this Halo-Halo is overflowing with flavor, texture, and pure Wow.
Oh Cheesy Mangoodness
Ripe mango sweetness meets the creamy bite of cheese in this playful mix. A sunny explosion of flavor that’s cheesy, sweet, and unforgettable.
Creamy Classic
Our timeless Halo-Halo — simple, smooth, and made with love. A taste of tradition blended with our signature creamy Wow factor.
Franchise
Package
HaloWow has developed a franchise model that allows entrepreneurs to operate HaloWow Outlets or kiosks expanding the brand footprint quickly with lower capital investment from the parent company.
HaloWOW does not have Royalty Fee. Franchise Fee: PHP 258,888 with the following inclusions
Use of Brand and Trademark
3 Year Notarized Franchise Agreement
Architectural Design
Social Media Set-up
Marketing Assistance
Service Crew Training
Operations Manual
Basic Equipment:
1 Unit Cotton Ice
Shaving Machine
Small Wares
16 Acrylic Containers
3 Scoop for the Ingredients
3 Units Ice Cream Scooper
10,000 Initial Inventory
3 Sets of Crew Uniform
2 Tshirts for the Owners
500 Pieces Flyers
Opening Banner
VAT Excluded
Shipping Cost Not Included
Mall Kiosk, Outdoor Pop-up not included
OUR TEAM
The Maghinay siblings fueled with passion to pursuit one vision. HaloWow inspired the siblings direction, action, and alignment toward a common goal and mission, “Taste The Tropics, Share theWow” one cup at a time.
Aiby Jane Maghinay Gallego
Sales, Marketing and Franchise Operations Manager
Aice Zel Maghinay
Head of Operations and Brand Management
Czearian Marc Maghinay
Supply Chain Manager
Client
Testimonials
Becoming a HaloWow franchise partner has been a game-changer for me. The model is simple, affordable, and gave me the chance to run my own outlet with strong support from the brand. It allowed me to grow quickly without the heavy investment usually needed to start a business.
